Tell Your Business Story, Control the Narrative: Content-Driven Marketing for Self-Storage

Content marketing is a powerful way to build trust between your self-storage business and its customers. The goal is to tell a compelling story and remain in control of the narrative. Following are key considerations for successfully creating and disseminating content that’ll resonate with your target audience.

It’s opening day for your brand-new, three-story self-storage facility, and the chamber of commerce is on site with their giant scissors to cut the ribbon. It’s also Girl Scout cookie season, and you’ve allocated space in the parking lot for the local troop to sell their wares. Christmas is right around the corner, and your Toys-for-Tots donation bin is filling up quickly. A new tenant is moving in, and you’re telling them all about the security features that’ll help keep their goods safe while they store with you.

These kinds of happenings go on in this industry all the time, but they aren’t always documented through social media or on a blog. Every one of them is an opportunity to tell the story of your business in a way that highlights who you are rather than what you’re selling. They showcase a service, a connection point or a better way to use your product. Simply put, these events are opportunities to use content marketing...(read more at ISS Magazine)

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